Custom software development

Get custom software designed, built and launched by one senior team

Go from idea to live software in weeks. Custom apps, SaaS platforms and enterprise software from the squad behind 200+ shipped products.

Get your project scoped this week

Talk to a senior product lead. Pick a time in 60 seconds.

What do you want to build?

Takes under a minute.

Lee Reams

“DevSquad enabled us to scale to a significantly large software firm without stressing about the infrastructure and everything falling apart.”

Lee Reams, CEO and Founder, CountingWorks PRO
ADP

An MVP launched, then owned outright by ADP

Box

A manual security process moved out of spreadsheets

Fundwise

Loan approval efficiency up by over 400%

StatSocial

A new product launched in under six months

Software to improve how your business runs,
or bring a new product to market.

Work with a senior product and engineering team that plans, designs and builds the right software from day one, without the time, cost or headache of hiring in-house.

One system instead of nine tools

Replace the spreadsheets, forms and half-connected subscriptions with one custom system built around how your team actually works.

SpreadsheetsCRMFormsZapierInvoicingSupport deskEmailDocsDashboards
ops.yourcompany.com
$2.4MOpen pipeline
412Jobs today
One source of truth

See it working before you commit

A clickable prototype in the first weeks. Test the flows, change your mind while it is cheap, then sign off the build.

Prototype · round 214 screens
  • Deals → Quote → Send flow
  • Custom reporting cut, quotes added
  • Founder walked through twice
Approved for buildSigned off · week 5

Launch a product people pay for

An MVP scoped tight enough to ship, real enough to sell and raise on, and built to grow into the full product.

Live · v1.0Launch week
Active users0
MRR$0k

Give customers a portal, not a phone call

Self-serve portals and live dashboards where customers see status, take action and stop emailing you for updates.

Halcyon HealthClient portal
Order #48217
ReceivedIn productionShippingDelivered
Invoices3 paid · 1 due
Support0 open tickets

Put AI to work inside your workflow

Agents that draft, chase, sync and flag from inside the systems you run, with a human approving anything that matters.

  • AI4 follow-ups drafted from call notes09:12
  • AIHalcyon flagged · idle 9 days10:40
  • AI12 invoices synced · 0 failed11:05
  • !Needs approval · discount over 15%11:52
Approve and sendEdit
How it works

Turn what you need into
working software.

We turn your idea or business need into a clear plan, a working prototype and then production-ready software you own.

1
DiscoveryFixed price

Tell us what you need to build.

Bring us the problem, process or product idea. We map the users, workflows and goals, challenge the scope and agree what the right first version should be.

Scope · v3Signed off
  • Sales pipeline board
  • Quote builder + PDF
  • Customer portal P2
  • Custom reporting suite
Founder sign-offDone
2
PrototypeBefore code

See it working before we build it.

We turn the plan into a clickable prototype you can actually use. Test the flows, change what doesn’t work and approve exactly what gets built before serious development begins.

Prototype · round 214 screens
DealsQuoteSendWon
Approved for buildDone
3
BuildMonth to month

Watch it become working software.

Your senior squad builds it in stages, putting working software in front of you as they go. You see what’s done, what’s next and how the product is taking shape throughout the build.

Sprint 3 of 4Thursday build
Build
Test
Staging
Prod
Regression suite0 / 42
PR#214 merged · quotes2 reviews
4
LaunchYours

Launch it. Own it. Keep improving it.

We take your software live in your cloud and your repos, with the code and IP owned by you. Keep the same team to improve, expand and support it as your business or product grows.

ops.yourcompany.comProduction
v1.0v1.1v1.2v1.3 · planning
Uptime · 30 days99.98%
Reposgithub.com/yourco
You own the code and IP100%
Case studies

See what we’ve built for
Fortune 500 teams and founders.

Design sprintMVP launchedHanded over

An MVP launched, then owned outright by ADP.

DevSquad strategised, designed and built Nexpert, a resource platform for offboarded employees, then handed it over with full knowledge transfer and Laravel training. ADP's own developers were onboarded within two weeks of handover.

“You need a different perspective. It's very hard to do a design sprint effectively in house. The Design Sprint is clearly one of DevSquad's core capabilities.”
Darren ChoSr. Director of Product, ADP Ventures
FintechAutomation400% efficiency

Loan approval efficiency up by over 400%.

Underwriting software that automates how Fundwise Capital reviews and approves small business loans, after previous outsourcing attempts had left the leadership team disappointed.

“DevSquad is like no other team I've worked with. They manage every part of the development process, and their speed reflects their experience.”
IF
Isaac FreckletonCOO, Fundwise Capital
SaaS platform10x capacityLong-term squad

10x the capacity, far fewer support tickets.

A complete redesign of the CountingWorks PRO platform: a better experience for accountants, ten times the scalability and capacity, and a founder who no longer spends half his day managing developers.

“DevSquad enabled us to scale to a significantly large software firm without stressing about the infrastructure and everything falling apart.”
Lee ReamsCEO and Founder, CountingWorks PRO
New productUnder 6 monthsOngoing partnership

A new product launched in under six months.

StatSocial's own team was swamped with existing products, so DevSquad designed, built and launched Silhouette, a brand new product, in under six months, and stayed on for continuous development.

“For us to go out and build a similar team probably would have cost at least two to three times as much. We probably saved one to two years in development time.”
Michael HusseyFounder and President, StatSocial
Internal toolWorkflow automation

Employee onboarding and offboarding, off IT's plate.

Automated workflows for onboarding and offboarding that moved a manual security process out of spreadsheets and cut the load on Box's HR and IT teams.

“The security team is ranting and raving about how awesome the automated workflow is. They love that they don't have to get in contact with IT anymore.”
John AllenSenior Software Engineer, Box
RebuildEcommerceOne vendor

Athlete management fixed for a national team.

Rebuilt backend systems and a fully integrated ecommerce shop for the US Ski & Snowboard Team, which supports over 450 clubs and 30,000 student-athletes, delivered by one vendor for every development need.

“DevSquad was able to bring fresh ideas when we needed them to, and push back when we needed them to. They're great at sprint planning and supporting every aspect of the development process.”
JL
Jon LarsonIT Director, US Ski & Snowboard Team

Build the software your business
needs next.

From replacing disconnected tools to launching a new software product, DevSquad plans, designs and builds it with one senior team.

Internal systems

Custom CRM & internal tools

Replace spreadsheets, disconnected tools and manual processes with one system built around how your team actually works.

New products

MVPs & new products

Turn your idea into a real product you can launch, sell and grow, without building an in-house development team first.

SaaS

SaaS platforms

Build a platform ready for real customers, with accounts, roles, billing and admin designed properly from day one.

Portals

Customer portals & dashboards

Give customers one place to see status, access data and take action without constantly emailing or calling your team.

Automation

Workflow automation

Automate approvals, hand-offs and repetitive work so your team spends less time moving information between systems.

AI

AI agents & assistants

Put AI inside the systems you already use to draft, chase, flag and sync work automatically, with people staying in control where it matters.

Modernisation

Rebuilds & replatforming

Replace software you’ve outgrown without throwing away the parts of your business that already work.

Something else in mind?

Tell us what you need to build.

Why DevSquad

Get a senior product & engineering team,
without hiring one in-house.

One managed team handles product, design, engineering, QA and DevOps, while you keep control of the scope, software and IP.

  • Your team
  • Before coding
  • Your involvement
  • Commitment
  • Ownership
  • After launch
DevSquadManaged senior squad
  • Your teamSenior PM, design, engineering, QA & DevOps
  • Before codingClear scope + clickable prototype
  • Your involvementAround 1–2 hours a week
  • CommitmentMonth to month. Pause anytime.
  • OwnershipYour code & IP from day one
  • After launchThe same team keeps improving it
Typical dev shopAgency or offshore team
  • Your teamDevelopers you manage
  • Before codingOften straight to development
  • Your involvementOngoing project management
  • CommitmentProject contracts or fixed bids
  • OwnershipOften transferred at the end
  • After launchUsually handed over
Hiring in-houseBuild your own team
  • Your teamA team you recruit & manage
  • Before codingDepends on the team you hire
  • Your involvementFull-time team management
  • CommitmentSalaries, benefits & employment costs
  • OwnershipYours
  • After launchDepends on team retention

Custom software development FAQs

Straight answers on pricing, timelines, ownership and what it’s actually like to work with DevSquad.

What does it cost to build custom software with DevSquad?

Discovery is a fixed price, so you know exactly what the plan, prototype and scope cost before you commit to anything else. The build then runs month to month with a dedicated senior squad, typically for less than the cost of hiring and managing the same team in-house. We will give you real numbers on the first call once we understand what you are building.

Do I need to commit long-term?

No. Discovery is a standalone, fixed engagement. The build is month to month and you can pause or stop when the software is where you need it. Most clients keep going because the software keeps paying for itself, not because a contract says so.

How quickly can we get started?

Usually within two weeks of the first call. Discovery starts as soon as your squad is assigned, and you are clicking through a prototype in the first few weeks rather than waiting months to see anything.

Do I need to know exactly what I want built?

No, and most clients do not. Bring the problem, the process that is breaking, or the product idea. Discovery exists to turn that into a clear scope and the right first version. Arriving with a detailed spec is fine too; we will still challenge it.

Can't AI build software faster and cheaper now?

AI has made writing code faster, and we use it heavily. What it has not replaced is deciding what to build, designing how it should work, testing it properly and owning the outcome. That is where projects succeed or fail, and that is what a senior squad is for.

Who will actually work on my project?

A senior squad assigned to you: a product manager who owns the plan, a designer, senior engineers, QA and DevOps. The same people stay with you through the engagement, so nothing gets lost between hand-offs and you are never starting over with someone new.

How much of my time will this take each week?

Around one to two hours for most clients: a weekly call, reviewing working software and the decisions only you can make. You get the benefit of a software team without managing one.

What happens before development starts?

Discovery. We map the users, workflows and goals, challenge the scope and agree the right first version. Then we turn that into a clickable prototype you can test and approve, so serious development only starts on something you have already seen working.

How involved am I during the build?

As involved as you want to be, but never as a project manager. You see working software every sprint, what is done and what is next, and you make the calls on direction. The squad handles everything else.

Can the scope change once we start?

Yes. Software is never finished and businesses change. Because we work in sprints and month to month, priorities can shift between releases without renegotiating a contract. The prototype stage exists so the big changes happen early, when they are cheap.

What happens after we launch?

The same squad can stay on month to month to support, improve and extend the software as the business grows, or hand it over cleanly to your team with documentation and knowledge transfer. Your call, and you can change it later.

Who owns the code and intellectual property?

You do, from day one. Everything we build is yours: the code, the designs and the IP. Nothing is held back until a final payment and nothing transfers at the end, because it was always yours.

Where is the code stored?

In your repositories and your cloud accounts, not ours. We work in your environment from the first commit, so you always have the keys and the full history.

Can another team work on the software later?

Yes. It is built on mainstream, well-supported technologies, documented, and sits in your repos. Your own engineers or another partner can pick it up, and we will help with the hand-over if you want us to.

How do you handle security and access?

We sign your NDA before discovery, work inside your security requirements and access controls, and are used to completing security and vendor questionnaires for larger organisations. If you have specific compliance requirements, raise them on the first call and we will tell you straight whether we meet them.

Can you work with our existing systems and infrastructure?

Yes. Most of what we build connects to systems you already run, whether that is your CRM, accounting, data or internal tools, and we regularly build alongside in-house engineers inside existing infrastructure.

What happens if we decide to stop working together?

You keep everything. The code and IP are already yours, in your repos and your cloud. We hand over cleanly with documentation and knowledge transfer, and you are free to continue with your own team or anyone else. Nobody is trapped.

Tell us what you need to build.

Bring the problem, the process or the product idea. Speak with a custom software expert who will advise you on the best route forward, whether that’s DevSquad or not.

  • A senior squad, not developers for hireProduct, design, engineering, QA and DevOps on one team
  • See it working before you commitClear scope, then a clickable prototype you approve
  • Month to month, yours from day onePause anytime. Code and IP in your repos and cloud